Brian Rossiter
Résumé & Portfolio
🎯 Content Manager, Content Editor,
Content Writer & Content Strategist
🪄 SEO Sage, WordPress Wizard & Elementor Enthusiast
✍️ Professional Summary
Vibrant, creative, focused, self-starting and team-playing content manager, content editor, content writer and content strategist with extensive experience in managing, editing and writing website content, copywriting, search engine optimization, social media, publishing, journalism and public relations in high-pressure, deadline-oriented environments.
Energized, clear-headed and health-minded Penn State alumnus who lives by exceedingly high standards and produces dynamic and satisfying results. My steadfast commitment to my fruitarian lifestyle, posture exercise and meditation practices give me incredibly robust health and a major competitive edge over the average American.
Seeking fully and permanently remote positions only (no hybrid, in-office or travel-based jobs), preferably in the SaaS or tech spaces but open to roles in other industries.
🎓 Education
Penn State University
Bachelor of Arts in Journalism
and Minor in Political Science
University Park, PA (Main Campus)
👏 Praise
"Brian Rossiter was literally a godsend. Basically, he took an outdated website and made it spectacular. He has so many skills in the web world. I would highly recommend his employment."
Dr. Barry Gillespie
Gillespie Approach.com
🏆 Skills & Achievements
Broad Skills
• Marketing
• Communications
• Content Management
• Content Editing
• Content Writing
• Artificial Intelligence (AI) for Content Writing
• SEO (Search Engine Optimization)
• E-commerce
• Social Media
• Publishing
• Public Relations
• Journalism (AP Style)
Additional Skills
• Copywriting
• E-books
• Magazines
• Newsletters
• White Papers
• Infographics
• Email Sequences
• Webmaster
• Brand Development
• Interviewing
• Photography
• Videography
• Management
• Event Planning
• Creativity
• Productivity
• Efficiency
• Organization
Achievements
• Managed multiple email newsletters, WordPress blog editing and website page design and a YouTube channel for one of the world’s leading-edge tech companies, VMware.
• Wrote business-to-business (B2B) and business-to-consumer (B2C) content—including website parent and landing page content, e-books, white papers, infographics and email sequences—for clients such as Dorner, FANUC and Messer at a fast-growing marketing agency.
• Webmaster skilled in WordPress and WooCommerce content management, search engine optimization and video search engine optimization, with experience in overseeing seven websites.
• Conducted website audits and developed and implemented strategic SEO initiatives designed to improve website search results rankings.
• Created, published, edited and designed a leading natural health magazine and the top raw vegan magazine—producing 725-plus stories totaling 1 million words of content—while managing contributing writers and interns at other organizations.
• Created an e-commerce store containing 150-plus natural health products.
• Built a natural health lifestyle company’s audience and clientele through email newsletters and leveraging Facebook, Instagram and Pinterest. Doubled the social media audience for an international products supplier on Facebook, Instagram, LinkedIn and Twitter in six months.
• Wrote and launched six natural health books and edited 10 other books by natural health pioneers.
• Conducted interviews, news gathering and event coverage in writing more than 1,500 magazine and newspaper news and feature articles.
• Edited more than 4,000 magazine and newspaper stories and wrote headlines and photo captions.
• Designed and selected images for more than 1,500 magazine and newspaper pages.
• Wrote, edited content and designed pages for several internal and external print and digital publications as well as the web for two major Philadelphia organizations.
• Wrote and pitched more than 850 media releases, fielded requests from the news media and secured consistent coverage for a nationally known university and PBS–NPR public media provider.
• Wrote remarks for presidents, CEOs, trustee board members and other senior executives.
• Wrote copy for Justuno and Sumo lightboxes and Google Ads, AdRoll and Flexitive advertisements.
• Photography for websites, books, magazines and events.
• Video shooting, editing and production for two YouTube channels.
• Key player in planning and running 50-plus events, including a presidential candidates debate and health festivals.
💪 Core Skills Assessment
💻 Computer Experience
Website Content Management, Design & Development
• WordPress
• WooCommerce
• Drupal
• Elementor
• Brizy
• HTML
• CSS
Search Engine Optimization (SEO)
• Google Analytics
• Google Search Console
• Ahrefs
• Rank Math
• SE Ranking
• SEMrush
• Seodity
• Squirrly SEO
• Yoast SEO
Email Marketing
• Close
• Dreamweaver
• Klaviyo
• Mad Mimi
• Mailchimp
• Moosend
• Ontraport
• SendFox
• SendPulse
Artificial Intelligence (AI) for Content Writing
• Bramework
• Jasper
• QuillBot
• WordHero
• WriterZen
Social Media
• Buffer
• MeWe
• Postly
• Telegram
• X (formerly Twitter)
Image & Video
• Adobe InDesign
• Adobe Photoshop
• Canva
• FlexClip
• Photopea
• Pixlr
• PowerDirector
• ProShow Producer
• Snapied
• VistaCreate
• WeVideo
• YouTube
Project Management
• Asana
• Jira
• Liquid Planner
• Notion
• Workfront
• Wrike
Apple, Google & Microsoft
• Experienced with Apple's macOS, Google's ChromeOS and Microsoft's Windows operating systems along with iOS, iPadOS and Android
• Apple Pages and Numbers
• Gmail
• Google Ads
• Google Analytics
• Google Search Console
• Google Docs and Sheets
• Google Drive
• Google Hangouts
• Microsoft Office
• Microsoft Word and Excel
• Microsoft Outlook
• Skype
🏢 Sample of Companies I've Produced Content For
👨💻 Professional Experience
VMWare
Partner Marketing Communications Manager
Global pioneering cloud computing and virtualization technology company
Remote | August 2022 to November 2023 (12-month full-time contract role extended an additional 12 months but ended prematurely because of Broadcom buyout layoffs)
Achievements
• Managed the Distributors Preview, Global Partner Connect, Cloud Provider Quarterly and Partner Marketing Quarterly email newsletters, serving 100,000-plus partners at major companies such as Amazon, Google, Microsoft and Oracle.
• Managed the WordPress-based blogs Partner News and Power of Partnership.
• After learning existing newsletter and blog post procedures, developed and helped roll out a time-saving initiative that maximizes content impact while elevating staff agility and flexibility to time-sensitive needs and reducing labor costs.
• Created and implemented rigorous search engine optimization (SEO) standards for the Partner News and Power of Partnership blogs as well as the VMwarePartnerTV YouTube channel.
• Key contributor of social media (Facebook, LinkedIn and X, formerly Twitter) content for partner promotion.
• Assisted in compiling quarterly metrics across email newsletters, blogs, a YouTube channel and social media.
VMWare
Cloud Sales Content Manager
Global pioneering cloud computing and virtualization technology company
Remote | February 2022 to June 2022 (four-month full-time contract role)
Achievements
• Brainstormed, researched and produced a mixture of text, image and video content for a Cloud Sales microsite.
• Designed the home page and seven subpages and articles on the Drupal content management system.
• Contributed a blog post and video to the microsite.
Gillespie Approach
Content Manager, SEO Specialist and Branding Specialist
Gillespie Approach–Craniosacral Fascial Therapy founder and provider
Remote | October 2017 to present (freelance consulting position)
Achievements
• Migrated GillespieApproach.com to the WordPress platform and rebuilt the entire 560-page website, tagging 575-plus keywords, importing 450-plus images, developing special pages, streamlining navigation, creating graphics and placing mobile-friendly buttons, boosting the website’s functionality and feature set.
• Managed and grew website from 3,000 to as much as 30,000 monthly page views in less than five years.
• After helming it for six years, rebuilt the entire website, enhancing its look, feel and functionality while leveraging the Elementor page builder.
• Created posts and pages designed to satisfy search intent, with one page becoming the fourth-most-popular page on the website within mere months.
• Enhanced the Gillespie Approach Newsletter by creating weekly updates (formerly quarterly updates), achieving an average open rate north of 50 percent and click-through rate of about 7 percent.
• Expanded social media reach by creating a Facebook business page, separating the founder's posts from group chat, and Instagram account.
• Developed branding strategy and updated brand name after generic therapy branding was damaged and spearheaded initiative to properly brand Gillespie Approach Training opportunities to promote trust, confidence, recognition and consistency as copycats emerged.
• Produced Google Analytics, YouTube Studio, SEMrush and SE Ranking reports on key performance indicators (KPIs).
• Recorded, edited and published videos on the Gillespie Approach website and YouTube.
Superpower Web Enterprises
Owner, Publisher, Content Manager, Content Editor, Content Writer, Content Strategist, Web Designer and Branding Specialist
Superpower Web Enterprises comprises natural health, lifestyle and electronics brands from Brian Rossiter
Remote | June 2012 to present (mixture of full time and part time at various periods)
Achievements
• Created and cultivated one of the world’s leading and trusted natural health and raw vegan lifestyle websites, Fruit-Powered.com, spanning 2,000-plus posts, pages, category and tag pages, and product pages on the WordPress and WooCommerce platforms and featuring the voices of more than 150 writers from around the world, including many of the field’s trailblazers and six regular contributors.
• Created, published, edited and designed a leading natural health magazine and the world’s top raw vegan magazine, Fruit-Powered Magazine, producing 725-plus stories totaling more than 1 million words of content and delivered to a subscriber base worldwide.
• Created PostureExercisesMethod.com, a WordPress and WooCommerce website focused on a natural health exercise therapy designed to promote pain relief and peak performance.
• Created RawVeganCoachingProgram.com, a WordPress and WooCommerce website focused on a natural health consulting program centered on human beings’ natural diet for peak health, energy and clarity.
• Created Fruitarian.Store, a WordPress and WooCommerce e-commerce store—one of the world’s largest natural health stores—containing 150-plus products, from books and movies to home products.
• Created WedgePillows.net, a WordPress and WooCommerce e-commerce store, featuring shopping and health guidance for wedge pillow enthusiasts.
• Created PortablePullUpBars.com, a WordPress and WooCommerce e-commerce store, featuring shopping and exercise guidance for health enthusiasts.
• Created ChromebookTablets.com, a WordPress and WooCommerce e-commerce store, featuring products and tips for Chromebook enthusiasts.
• Author of the raw food transition and recipe books Alive!, A Taste of Raw Food: 7 Days of Smoothies ’n’ Salads and the four-volume Mouthwatering Recipe Book Series.
• Created and produced Fruit-Powered Video installments, broadcast on YouTube.
• Guest speaker on the International Raw Food Summit (2017), The Power of Raw Foods (2017) and Raw Life Summit (2015) online health summits and presented health talks and demonstrations at festivals, including Bethlehem (PA) VegFest (2016) and Phoenixville (PA) VegFest (2016).
Conklin Media
Content Manager
Results-driven business-growth marketing agency
Remote and Lancaster, PA | June 2019 to February 2021 (full time)
Achievements
• Helmed business-to-business (B2B) and business-to-consumer (B2C) content production for a diverse roster of 60-plus clients, including major brands such as Cesar's Way, Dorner, FANUC and Messer Cutting Systems along with A Better Leader, Barsmith, BeneFinder, Divinity Floors, Eli Mason, Jewelry By Designs, INSITE Packaging Automation, Lanco Federal Credit Union, Marygrove Awnings, Nelson Coleman Jewelers, Performance Waste Solutions, SunPro and Vertex Systems.
• Work served clients in these industries: SaaS, automobile robotics, awnings, banking, cocktail drink mixes, conveyors, education, employee leadership, flooring, garbage and recycling collection, insurance, inventory management, jewelry, packaging equipment, payment processing and pet care.
• Created and spearheaded production of Growth Giants, Conklin Media’s client-facing monthly newsletter featuring four monthly articles, while writing the Success Spotlight story.
• Managed a team of freelance content writers, outlining pages for them and editing and enhancing their content.
• Wrote website page, landing page and blog content along with e-books, white papers, infographics, brochures and email sequences.
• Performed SEO keyword and web page research in producing content calendars and outlines and developed web page URL improvements to achieve stronger website search results rankings.
Allied Wire & Cable
Content Marketer and SEO Specialist
International B2B wire and cable products supplier
Collegeville, PA | August 2017 to September 2018 (full time)
Achievements
• Writer and editor, contributing to most marketing and communications projects, from digital marketing to print marketing, and developing dozens of website and blog articles as well as 100-plus social media posts for this primarily business-to-business (B2B) company.
• Key content contributor of the multimedia-rich Allied Goes Pink campaign, raising $50,000, more than doubling the company’s previous charity week fundraisers, for National Breast Cancer Foundation, which labeled this campaign a model for other companies to follow.
• Developed departments and wrote articles for the first issue of The Allied Times, a company yearbook, and created Word on the Wire, a series of blog interviews celebrating the company’s 30th anniversary.
• Provided limited digital strategy for SEO initiatives, including site audits, backlink development, enhanced meta descriptions and title tags.
WHYY
Senior Publicist and Marketing Communications Coordinator
PBS and NPR public media provider
Philadelphia, PA | September 2008 to August 2013 (full time)
Achievements
• Wrote In the Loop, a weekly publication emailed to 40,000 members and prospective members; wrote and edited Connections and Made Possible By, bimonthly and quarterly print publications for members and donors; wrote First Facts, a biweekly publication emailed to 10,000 Delaware residents; and wrote, edited and designed Know WHYY, a biweekly publication emailed to staff.
• Placed stories on The Dorrance H. Hamilton Public Media Commons, a facility for multimedia courses, and NewsWorks.org, a news and information service.
• Expanded and enhanced the “About” Web pages and contributed branding copy, including the tagline for the Delaware news program First: The Last Word on Delaware.
Drexel University
News Media Bureau Public Relations Specialist
Nationally ranked research-based university
Philadelphia, PA | January 2005 to September 2008 (full time)
Achievements
• Fielded requests from the news media and placed hundreds of stories, including ones on the Earle Mack School of Law and DragonForce, a GPS-based security technology developed at the university.
• Assisted in writing and editing the Drexel Daily Digest; Drexelink, the university’s monthly print newsletter of record; Drexel Blue & Gold and Drexel Details, print alumni publications; and reported on news media coverage for the Drexel Daily Digest, a publication emailed to 30,000 students, faculty and staff.
• Assisted in photo shoots and event planning, including for a pivotal Democratic presidential candidates debate in October 2007 covered by more than 400 journalists.
Engel Publishing Partners
Associate Editor
Trade magazine Med Ad News
Newtown, PA | November 2003 to June 2004 (full time)
Achievements
• Wrote in-depth news stories and briefs on the marketing strategies of drug companies.
• Edited stories and designed pages for the Marketing Roundup, Drug Approvals and e-Marketing sections, providing headlines, captions, photos and graphics.
• Interviewed drug company executives and public relations officers about marketing strategies.
The Reporter
Municipal and Features Reporter
Daily newspaper, formerly a Gannett newspaper
Lansdale, PA | March 2001 to August 2003 (full time)
Achievements
• Covered several boroughs and townships, filing in-depth and meeting stories on issues-oriented topics.
• Produced centerpiece, spot-news, localized and feature stories and columns, averaging 11 articles a week.
• Participated in coverage of the controversial Route 202 construction project, which won a first-place Keystone Press Award for the “Battle Over the Bypass” series in 2002, and spearheaded coverage of the controversial establishment of Montgomery Township’s municipal-managed fire department.
Centre Daily Times
Copy Editor and Page Designer
Daily newspaper, formerly a Knight-Ridder newspaper
State College, PA | January 2000 to February 2001 (full time)
Achievements
• Edited stories and designed front pages and inside news pages, including headline writing.
• Selected photos and graphics, created cutout teasers and wrote captions.
• Compiled news budgets in the slot position.
💼 Selected Freelance Experience
🗂️ Portfolio
🖥️ Websites I Own, Manage, Design and/or Develop Content For
Posture Exercises Method: All branding, website design and development, and content by Brian Rossiter.
Raw Vegan Coaching Program: All branding, website design and development, and content by Brian Rossiter.
Fruitarian Store: All branding, website design and development, and content by Brian Rossiter.
Fruit-Powered: All branding, website design and development, some writing and all editing and publishing by Brian Rossiter.
Wedge Pillows: All branding, website design and development, and content by Brian Rossiter.
Gillespie Approach: Owned by the Gillespie Approach. All branding and website design and development by Brian Rossiter. Marketing and SEO vision by Brian Rossiter.
📘 E-Books, White Papers, Landing Pages, Blog Posts, Infographics & YouTube Thumbnail Images
FANUC: E-book for FANUC to shine a light on the pressing need for auto manufacturers to embrace automation technologies. I researched and wrote content.
A Better Leader: Infographic designed to spotlight 10 game-changers across a range of industries. I researched and wrote content.
A Better Leader: Website landing page content, offering leadership training. I wrote website landing page content as part of a sales funnel.
BeneFinder: White paper for BeneFinder as part of a sales funnel. I researched and wrote content.
Dorner: Infographic promoting Dorner’s safety commitment during the COVID outbreak. I researched and wrote content.
VMware: Power of Partnership blog post on diversity and inclusion. I edited content and designed the page for this and another blog.
VMware: Working with many stakeholders, I managed content for the monthly Global Partner Connect Newsletter along with three other email newsletters.
VMware: VMwarePartnerTV thumbnail image creation. I spearheaded custom thumbnail image creation aligning with brand standards.
VMware: Cloud Sales special microsite. I managed content production and design for eight pages using Drupal.
🙌
Thank you for your time and consideration!
Brian Rossiter
© BRIAN ROSSITER